AMQ Packaging Blog

In the highly competitive cosmetics industry, packaging serves as the critical first point of contact between your products and consumers. For business buyers in cosmetic packaging procurement, understanding what makes packaging attractive is essential for driving sales, building brand identity, and creating memorable customer experiences. This comprehensive guide examines the key elements that contribute to successful cosmetic packaging from a B2B perspective.
If you’re reading this blog, you’re probably building your own nail polish brand. That’s awesome! Welcome. As a factory that makes millions of these bottles every year, we get this question all the time: "What is the normal size?" It seems like a simple question. But for a business owner, the answer is more complex. The "normal" size depends on your brand, your customers, and your budget. This guide will help you understand the standard sizes. We will also talk about why the size you choose is one of your most important business decisions.
As a cosmetic brand owner or procurement specialist, selecting the right packaging for your face cream is a critical decision. The jar you choose affects product shelf life, customer perception, sustainability, and cost. This guide breaks down the pros and cons of plastic vs. glass face cream jars, helping you make the best choice for your brand.
Raise your hand if you finish a nice serum or essential oil, look at the pretty glass bottle with its handy dropper, and think: "This seems too good to throw away. Can I reuse it?" The short answer is yes, but there's more to know. As someone who cares about saving money, reducing waste, and staying safe, you'll want to read this complete guide. I'll walk you through everything - from proper cleaning to when you should definitely not reuse a bottle.
In current beauty industry, sustainability isn’t just a trend—it’s a necessity. Consumers are more conscious than ever about their environmental impact, and brands that prioritize eco-friendly packaging gain a competitive edge. If you’re looking to enhance your brand’s appeal while reducing waste, here are 10 innovative sustainable packaging ideas to consider in 2025.
Choosing the right color for your essential oil bottles is more important than you might think. It's not just about looking pretty on the shelf. The color you choose affects how long your oils last, how customers see your brand, and even how they feel when using your products.
When you pick up a moisturizer or lipstick, have you ever stopped to think about what it's packaged in? I never used to - until I learned that most beauty packaging ends up in landfills, where it can sit for centuries. That realization sent me down a rabbit hole of research, and what I discovered changed how I shop for cosmetics completely.

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